About Us

Pro Market Advisors is an education, training and consulting firm. We have extensive training and consulting experience in the following market disciplines: Technical Analysis, Fundamental Analysis, Retirement Plan Strategies, Option Strategies, Risk Management and Investing/Trading Strategies.         We don’t manage money – we help you manage yours!

What do we offer?

  • Live event presentations
  • Online training
  • Instructional video courses (DVD and on-demand)
  • Private Client Education programs for individuals, small groups and corporate groups.

Who do we work with?

  • Individual traders and investors – become the best manager of your investments!
  • Human Resource managers – providing ESOP, 401k and personal investing training
  • Financial professionals – money managers, brokers and others looking to build skills in technical analysis and market strategies

Industry Partners

E-Trade logo CBOE logo OIC logo ISE logo
itrade logo

Rick Swope photo

About Rick Swope

As a veteran in the industry, Rick has presented in hundreds of seminars across the U.S. and around the world. His expertise covers technical analysis, market strategy and risk management.

Rick was the co-owner and managing partner of a trading firm that was one of the pioneers in online trading. He provided technical analysis, trading strategy and software training to the firm’s traders. Rick also traded a partnership account during that time, executing up to 300 trades per day. Rick worked closely with some of the early creators of Small Order Execution System trading – the so-called “SOES Bandits”.

Rick has presented with some of the top financial exchanges including the Chicago Board Options Exchange, the Chicago Mercantile Exchange and NASDAQ OMX. Rick created the first market technical analysis consulting team for a financial firm with $1 trillion in client assets. He has extensive media experience including a regional PBS weekly show, a national PBS pledge program and numerous radio and television appearances. He is the principal author of the Amazon bestseller, Five Points for Trading Success (Wiley, 2007) and co-author of Trading By Numbers (Wiley, 2012). Rick’s teaching included corporate training as well as six years as an adjunct Engineering instructor. He studied in the disciplines of Engineering, Mathematics, Operations Research and Statistics. He is married with two children and resides in Atlanta, GA.


Shawn Howell photo

About Shawn Howell

Shawn Howell is an accomplished speaker, trader, author, and educator, having presented to hundreds of audiences throughout North America. He is a CBOE Master Instructor and serves as the primary educator for E*Trade. Shawn regularly presents with the CBOE, NYSE, NASDAQ OMC the Options Industry Council, and many other industry icons. As an expert in the use of various financial instruments, Shawn teaches skill based technical trading strategies designed to consistently outperform the market while mitigating risk. Popular topics include: High Probability Trading with Options, Exchange Traded Funds for Every Market and Options for Income. Over the past two decades, he has held executive positions with some of the financial industry’s leading brokerage and training firms including Charles Schwab, Investools and Thinkorswim Group.

Shawn’s style of presenting and educating incorporates entertaining and enlightening “real world” stories and examples to teach the audience seemingly complex concepts in a way audiences at all levels can absorb. He is the co-author of Trading By Numbers (Wiley, 2012).

Shawn continues to trade, consult, teach and design educational curriculum for traders at all levels. He lives on the the Central Coast of California with his wife and two children.